TIMES SQUARE HEART · NYC
Nathalie Pozzi
NYC Heart is a light installation proposed for New York City’s annual Valentine’s Day celebration.
The work invites Times Square visitors to step within a cloud of hovering lights – mounted on 600 thin steel poles - and experience, for a short moment, a comforting, human-scaled moment of play.
The design gives a nod to the transient nature of Times Square and the blurriness of light and love.
Proposal for New York’s annual Valentine’s Day celebration
Lead Designer
Nakworks
with
LoT
Interaction Designer
Eric Zimmerman
Status
Shortlisted proposal
Location
Times Square, New York City
Year
2012
NYC Heart is about the collision of softness and steel, public noise and private connection.
This isn’t a certain love story. It’s fleeting. You catch it out of the corner of your eye, and it’s already dissolving into the next moment.
The black-and-white palette echoes the famous photograph of the sailor, the nurse, and their kiss—stolen in the middle of the crowd at the end of a war.
Surrounded by high-resolution billboards selling desire at full volume, the installation offers a counterpoint—inviting reflection through subtlety and restraint.